Set Briefs

This is a coursework component, internally assessed and externally moderated, 50 marks. Candidates build on the skills developed in Component 1 to engage with contemporary media technologies. They produce a media campaign through a combination of three media (video, print and official social media page), selecting from a choice of set briefs. Candidates will record the process of the planning, research and production of their work online in a blog format. Each candidate must also write a critical reflection, responding to four compulsory questions. The final products and the critical reflection will also be presented on their blog. The work may be undertaken individually or by a group (maximum group size is four candidates). The set briefs each contain a major task and two associated minor tasks. The set brief options are as follows:

Option 1: music promotion package A promotion package for the release of an album, to include a music video (major task), together with an official social media page for the band or artiste(s) and a digi-pak for the album’s release (minor tasks).

Option 2: film promotion package A promotion package for a new film, to include two trailers (major task), together with an official social media page for the film and a poster for the film (minor tasks).

Option 3: documentary package An extract from an original documentary TV program, lasting approximately five minutes (major task), together with an official social media page for the documentary and a magazine article for the documentary (minor tasks)

Option 4: short film package A short film in its entirety, lasting approximately five minutes (major task), which may be live action or animated or a combination of both, together with an official social media page for the short film and a postcard advertisement for the film at a short film festival (minor tasks). 

Critical reflection Candidates must write an evaluative essay of around 1000 words. This critical reflection of their work should be guided by the following compulsory questions:

• How do your products represent social groups or issues?

• How do the elements of your production work together to create a sense of ‘branding’?

• How do your products engage with the audience?

• How did your research inform your products and the way they use or challenge conventions?